Mobility Management of South Central New York (MMSCNY)

Client Background

The Rural Health Network of South Central New York (RHNSCNY) is a non-profit organization dedicated to improving the health and well-being of rural communities. One of its flagship programs, Mobility Management of South Central New York (MMSCNY), operates the GetThere Call Center, a regional hub providing transportation assistance, trip planning, and financial aid for rural residents needing access to healthcare, employment, and essential services.

Client Need

Objectives

MMSCNY sought to create a public-facing website that would:

Integrate a transportation service search function and trip-planning tool for the 10-county region.
Serve both healthcare professionals and individual users, helping them locate transportation services quickly.
Provide comprehensive program information, transportation references, and access to reports, data, and maps.
Incorporate ADA accessibility standards, intuitive navigation, and the ability for non-technical staff to manage updates.

Two key components defined the scope:
- Website Design and Build: A full-featured CMS-based website that centralizes all program content, reports, and visual data maps.
- Searchable Database and Trip Planning Tool:A secure, multi-layered, data-driven system integrated with Google Maps™ and possibly Google Transit™, supporting cross-county trip planning, filtering by payer, origin, destination, and transportation type.

Challenges

Infojini’s proposed approach included:

Custom CMS Development: Creation of an easy-to-use content management system enabling MMSCNY staff to manage and update site data, including service directories, reports, and county maps.
Searchable Transportation Database: Designed a robust backend structure to handle multiple data categories (Medicaid, volunteer, private providers, managed care, etc.) with filters for trip purpose, insurance type, accessibility needs, and route preferences.
Trip Planning Integration: Implemented dynamic mapping tools leveraging Google Maps API to allow users to plan trips, visualize routes, estimate costs, and generate printable itineraries.
Accessibility & Multi-Language Support: Ensured full compliance with WCAG 2.0 and Section 508 guidelines; integrated multilingual options to accommodate diverse rural populations.
Scalable Infrastructure: Built the system with expansion in mind to support future integration with other regional mobility management platforms.
Training & Documentation: Conducted training sessions for MMSCNY’s internal team and provided technical documentation for ongoing updates and data entry.

Our Solution

Results Achieved

Improved Regional Accessibility: The website became a centralized information hub for 10 counties, enhancing access to healthcare-related transportation resources.
Streamlined Data Management: MMSCNY staff gained autonomy in managing content through the CMS without relying on technical staff or vendors.
Enhanced User Experience: Healthcare providers and rural residents could easily search and plan trips, reducing administrative time and improving mobility coordination.
Future-Ready Architecture: The platform’s modular design allowed for easy integration of mobile applications and third-party services like 211 Community Resource Guides and Care Compass Network (CCN) systems.
Data-Driven Insights: Implementation of analytics tools enabled tracking of visitor behavior, optimizing site performance and identifying regional transportation trends.

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Realized Benefits

The program covers ten counties, Broome, Chenango, Chemung, Cortland, Delaware, Otsego, Schuyler, Steuben, Tioga, and Tompkins, with a mission to bridge transportation gaps for Medicaid recipients, seniors, people with disabilities, and low-income individuals.

The new developed website provides easily accessible information to quickly and efficiently address the transportation needs of Medicaid recipients and other transportation disadvantaged populations served by health care providers.

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